Other Content
I’ve created a lot of content in over a decade. This section is a peek into some of that work.
Email Marketing — Withings
I was a content specialist at Withings, and I worked closely with the CRM team, or email team, which was headquartered in Paris.
The team consisted of the following: Head of CRM, two email marketing associates, two designers, the Head of Content for validation, and me. The CRM team was one among a dozen teams I was part of as a content specialist.
We had dozens of email lists based on many products, languages, regions, and more all throughout the world. I was responsible for optimizing language in English as well as creating marketing campaigns across mailing lists based on sales goals. My emails reached millions of inboxes every month.
Here are two product email examples among hundreds I produced.
Data Stories — Withings
Withings has billions of points of health data due to its products’ widespread use throughout the world. I was responsible for creating story ideas, directing the Data team to run queries and collect information, writing the story, and managing the design team to create eye-catching content.
Afterwards, I pitched the story to our PR contractor who then gave news outlets first access. Once that access had been fulfilled, I supervised the stories’ distribution on email marketing and social media in a variety of mediums.
Click on the photos below to go to the full data stories.
Marketing in the Metro — Withings
Withings had innovated on its best-selling watch, ScanWatch, by making a luxury version called ScanWatch Horizon. I was assigned to work with the regional head of marketing for Germany and two Paris-based designers to produce experiential marketing in the Berlin metro. The challenge was getting the team out of a digital marketing mindset and into the real world.
We studied different physical locations inside the metro, such as on the wall, gates, and elsewhere. Then the idea of potentially marketing on the steps made sense — “A watch that does a lot more than count steps.”
From there selecting the most unique features and integrating them within the physical constraints of the metro steps fell right into place.
User Generated Content — Ridj-it
RIdj-it is a platform I co-founded that helps get strangers together to go hiking, biking, and more. These trips usually yield an incredible amount of photos, and after each trip, users share photos with each other and the platform to be used on social media and email marketing. Click on the photo to go to the Ridj-it Instagram account and see more photos and engagement.
UX Copy, Design, & Product Management — Ridj-it
I helped build Ridj-it from the ground up using an educator’s mindset to optimize on UX. Every feature you see on the platform, from carpool to ticketing to organization signup, was drawn up by me, verified by fellow co-founders, and then assigned to our designers and developers to implement.
Below are several images from the platform capturing features, but I encourage you to register on Ridj-it.com and go through the user registration process, sign up for a trip, and more.
Driver reimbursement calculator
Clickable user profile
Trip logistics email + Gaia GPS Referral Link
Email comment notification
Trip Comment Wall
User Purchases
For hosts and organizations to see which user purchased what item
Match Riders to Drivers for Carpool
Brand Book — Ridj-it
I commissioned Ridj-it’s in-house designer to put together a brand book our developers could draw from to produce features more uniformly, quickly, and confidently. I supervised the brand book’s development. Click on the photo to view more.
Strategic Alliance Partnership — Moichor
Moichor needed to get the word out as much as possible and as cheaply as possible. I approached a marketing partner, DVM360, about opportunities to share our specialized company knowledge with free marketing that would also contribute to their reader base.
I enrolled and created the publishing pipeline for Moichor to be part of the Strategic Alliance Partnership with DVM360, and the result of this was several articles shared on DVM360’s digital and in-print editions, both of which total tens of thousands of readers.
I worked with the Director of Clinical and other members of Moichor, including the sales team, to brainstorm and edit articles.
Click on the images to see the full articles.
